Google Watchers

Holding Google to Its Promise: "Don't Be Evil"

From CNET:

Google has apologized for a promotion in Japan that violated the company's own search guidelines.

"Google Japan is running several promotional activities to let people know more about our products. It turns out that using blogs on the part of the promotional activities violates Google's search guidelines, so we have ended the promotion. We would like to apologize to the people concerned and to our users, and are making an effort to make our communications more transparent in order to prevent the recurrence of such an incident," Google marketing manager Koji Baba said, according to a translation in Asiajin. (It generally agrees with the Google Translate version.)

Google didn't say exactly what violated its rules, and didn't respond to a request for comment, but Asiajin believes that it has to do with a promotion under which bloggers were paid to write about a new Google Japan feature. The site pointed to several blogs about the feature that disclosed their relationship with CyberBuzz, "one of the biggest pay-per-post agencies in Japan."

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